Experience & Activities

At Rocas Training & Business Development, where I serve as the Director & Lead Consultant, my focus lies in steering businesses towards unparalleled growth. I specialize in crafting bespoke growth strategies, mentoring business owners, and have trained over 700 individuals in entrepreneurship. My expertise in securing lucrative contracts and leading successful tenders in the public procurement sector underscores my strategic acumen.

Previously, as the Group Head of Commercial Business at Oxigen Environmental and Sales Director at McIntyre Group, I drove significant revenue growth and operational efficiency. My tenure at Wurth Ireland Ltd as Country Division Manager was marked by innovative sales strategies and a deep dive into customer management, resulting in substantial profit increases and market expansion.

An integral part of my professional journey includes an international assignment with the Wurth Group, where I explored new market potentials across various countries. This experience enriched my global business perspective and enhanced my ability to navigate diverse business landscapes.

As a certified business coach, I am passionate about imparting knowledge and skills. My leadership style is a blend of inspiration and practicality, focusing on building high-performing teams and driving operational excellence.

Beyond my corporate roles, I am a published author, having explored management techniques and their impact on staff fluctuation in my dissertation. I have also wrote a book called Leading with Empathy that is published by Bookboon, which reflects my ongoing commitment to contributing to thought leadership in the business world.

I invite you to take one of my courses and explore how my experience and expertise can align with your business goals. Whether it’s strategising for growth, coaching for success, or leading transformative projects, I am ready to guide you on your journey.